Fear is the single greatest motivator for people who run their own startup or small business.
We live in fear of a lot of things. Fear of not being able to pay wages. Fear of not being interesting or needed. Fear of charging too much. Fear of not charging enough. Fear of nobody liking us or our product/service/business. Fear of cashflow. Fear of growth.
And we use a lot of these fears to motivate us to keep going, keep getting better, bigger, keep making more money.
But, perhaps, we should be using these fears to slow ourselves down too.
If you are worried about paying wages, maybe it’s time to downsize your workforce or outsource more.
If you are fearful of not being able to put your prices up, maybe you just need to provide more value for what people are currently paying. That might be upsell enough for people to spend more with you anyway.
If cashflow is a big worry for you (and it’s absolutely the biggest problem most of our coaching clients face), then instead of charging more or working harder, maybe just remove your 30 day terms and only do work that is paid for upfront.
If you are fearful of growth, maybe growth is not what you need right now.
There’s a difference between being concerned about something and outright dreading something or living your life in terror at the hands of your business.
Life’s too short.
Maybe it’s time to confront your business fears and make changes today that means they are a lot less scary a week, month or year from now.